We’ve all had the experience of driving in circles, becoming later and later, slowly going crazy, before finding that the only option is to pay half a day’s salary for a car park. It’s bloodcurdling.
This exact experience is what Parkable stemmed from -- and the simple question; ‘does parking have to suck?’
Founders Toby, Brody, and Warwick decided that ‘no -- no, it doesn’t,’ and began scheming around Toby’s kitchen table, trying to figure out how to fix a broken system. The vision was to reduce parking stress, support the efficient use of space, and allow communities to make good use of underutilised assets.
From that vision, Parkable has expanded into a team of thirty-three, jumped the ditch to Australia, and provided a better parking experience to 50,000 people. Parkable enables people to rent their space when they aren’t using it, and also helps enterprise businesses to better use their car parks. The platform makes it clear where there is -- and isn’t -- space available, allows people to reserve a bay in advance, and promotes lower prices, so hopefully you’ll never have that sucky experience of the endless circling routine.
We’re a parking company that prefers green space to cement, that wants fewer cars on the road, and that encourages people to share what they’ve got.
We promise that with Parkable, parking doesn’t suck.
Chief Executive Officer
Toby is a passionate entrepreneur, investor, and business leader, having founded and exited a number of technology and energy businesses. His background in venture capital fund management, technology commercialisation, and senior management brings a wealth of knowledge and capability to the team.
Toby is driven by disrupting markets with ground-breaking technology, and over the past few years has become more passionate about car parks than he ever thought possible.
Brody is a talented technical lead who has both enterprise and startup experience. Previously Brody delivered enterprise solutions for GlaxoSmithKline, MGM, and the National Health Service in the UK, and his team recently built the Safeswim platform for Auckland Council.
He currently runs a digital production company and several other startups, because who needs sleep? His dream is to build a disruptive technology hub in New Zealand.
Warwick is a man of many hats -- a successful entrepreneur, educator, author, business coach, and advisor, he brings an array of talents to the team. He is passionate about entrepreneurship and business success, while also being a huge fount of knowledge in sales and marketing.
While Parkable as we now know it was founded in 2015, Warwick was the original initiator of the concept and had the idea percolating since 2012.
Chief Marketing Officer
Byron spent 14 years working with Vodafone, building a wealth of marketing and leadership experience and managing $1.5b in revenue across consumer and business segments. Most recently he was Vodafone’s Head of Consumer Mobile. Having jumped ship to the startup world, Byron brings to the team a great mix of professionalism and enthusiasm. Happily, both qualities are infectious.
Loes is the fairy godmother of Parkable, watching over day-to-day operations, working to improve processes, overseeing staff engagement, and looking after the health and wellbeing of the team. She previously worked at Callaghan Innovation, where she held a number of roles and most recently led the Lean Business Improvement programme. She is also everyone’s favourite person.
Lead Android Developer
Martin has been developing software for mobile devices since the days when words such as Symbian and Palm Pilot were in the common vernacular. He has worked in a number of fast-paced industries including digital broadcast transmission and real time finance in the heart of London's banking district.
Lead iOS Developer
Martin is a developer and engineer. He holds a PhD in engineering, and has developed a range of software packages for fields as diverse as acoustics and realtime out-of-home installations. Martin is an experienced Swift and Java developer who is responsible for the smooth-sailing of Parkable’s iOS App.
General Manager - Australia
Mike is an entrepreneur, business leader, and investor. Previously Operations Manager for Uber Brisbane, his experience in scaling a disruptive business makes him a great fit for Parkable. He founded Park Genie, Parkable’s first Australian acquisition, and is now working to grow Parkable’s Australian presence.
Mike is excited to bring fresh, innovative technology to the Australian parking market. His vision is to use the sharing economy to create better experiences for car park owners and parkers, and to improve the way that our cities’ finite resources are used and shared.
General Manager - New Zealand
Paul has built a career on getting along with people, with 15 years’ experience in relationship management and consulting, as well as project management and property development. As the Director of Chapel Hill Investments over the last decade he has built relationships with key stakeholders in the property sector, which is invaluable to Parkable.
He is now responsible for managing the success of Parkable’s New Zealand operations, as well as leading Parkable’s staff park management solutions.
Business Development Teams
The business development teams are what keeps Parkable growing, constantly solving parking challenges so more businesses and organisations can join the parking revolution.
The development team keeps the Parkable platform alive and running, updating it with new features and products through the magic of 1s and 0s.
The marketing team is the voice of Parkable, creating content and communications, building the brand, and spreading awareness throughout the land.